Submit a label

Before you send

A label is listed when it meets at least two of these six criteria, and we can verify it against a primary source:

1. Design-led: a founder or small team drives the aesthetic
2. Independent or small-group ownership
3. A distinct design point of view in the current collection
4. Observable craft, material or construction specificity
5. Press or stockist credibility
6. A sustainability or ethical claim backed by concrete practice

Tell us the label's name, its official website, and which criteria it meets. If you act for the label, say so. We write every profile in our own words and use only images a label provides or licenses for press use.

Open the form

What happens next

1. We read your note and check the website and press.
2. We verify the facts and write the profile in our own words.
3. We tell you whether the label is listed, and why not if it is not.

We list in batches, so it can take a few weeks. Being listed is never for sale.